Tuesday 17 April 2012

Aquascutum in Administration

Just a quick post for those of you who like me, have always had a soft spot for Aquascutum. Sadly, this quaint, well-known brand went into administration today =( Read more about it on the BBC website http://www.bbc.co.uk/news/business-17744983.

They reported losses of £24 million last year, so its not much of a shock. I hope someone buys them out!! "Founded in 1851, Aquascutum's clothes have been worn by Cary Grant, Humphrey Bogart and the Queen Mother" (BBC). It's just such a shame that an institution such as this, may come to an end.. I am guessing someone will come along to save the day, but try to pick up any pieces you can find now - eBay, charity stores, whatever. I am sure when the pieces hit the vintage market (if you dont happen to have some 25 years + pieces already) they will be worth a fortune. Everyone loves a good defunct fashion house.

The house is well known for its suits, tailoring and the perfect trench coats. Indeed Burberry must have enjoyed a little the knowledge that one of their main trench coat competitors will likely not see another season.

Here are some current pieces for those of you who have not heard of the brand before (all available at harrods.com). It is a mixture of Burberry and countryside wealth chic:
£750
£195

Quilted Jacket
£275

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